Optimize results with personalized content driven by meaningful healthcare consumer segments.
Understanding how to interact with your members or patients is key to optimizing their outcomes. In order to do this, we segment populations into 5 categories based on how consumers interact with the healthcare marketplace.
Each segment is defined by specific characteristics and commonalities that go beyond demographic segmentation.
These segments are healthcare specific, meaning they were developed using healthcare data and provide intelligence directly tied how individuals consume healthcare services.
Using psychographic segments you can learn:
How individuals within the segment prefer to engage
Attitudes towards disease and disease prevalence within segments
Which resources individuals within the segment look to for healthcare information
Words to use when interacting with individuals in the segment
Channels to use contacting those within a segment
Other valuable insights for optimizing your resources for maximum results
Making the Greatest Impact
Utilize Opportunity, Predictive and Prescriptive Analytics together to profile your population, determine the likelihood of future events and overlay psychographics to engage the right person, at the right time, in the right way.